In 2018, Facebook had revealed plans to money WhatsApp via the sale of advertising, a move that did not agree with the WhatsApp’s founders. But earlier this year the Wall Street Journal announced that the tech giant had scrapped the concept of selling advertisements on WhatsApp.
It seems, though, that the proposal has not been shunned entirely, as Facebook plans to put advertisements in WhatsApp have been confirmed. Facebook will carry on its promotional campaign in the future, as The Details informs for the first time. Yet the company is working to merge all its Twitter, Instagram, and WhatsApp messaging applications.
The ad model will use the WhatsApp phone numbers and then connect the WhatsApp accounts to Facebook accounts. This will allow you to reach consumers effectively.
The WSJ article claimed that Facebook had recruited the monetization department but the department was disbanded and all the data was removed from the WhatsApp code.
This had also been confirmed by WABetaInfo, a site popular for posting regular updates around WhatsApp, who mentioned that everything around Status ads was removed from WhatsApp with beta version 2.19.356. But, those plans have been picked up again by the company.
However, there is no set timeframe for Facebook to phase out advertisements in WhatsApp and it remains a long way from the three instant messaging sites. This can take years before all contact networks become united.