Are you annoyed by the video ads you constantly see on your browser? If yes, then here’s a piece of good news!
If you are a Google Chrome user then from this August you won’t have to see those annoying video ads anymore.
The Coalition for Better Ads ran down a survey for knowing the advertisement preference of approximately 45,000 people all over the world.
Based on the results of this survey, Google Chrome announced that it will soon block three types of the most annoying video ads.
The website publishers are given approximately four months by Google chrome to make changes according to the new rules. If they do not they might run the risk to lose advertising revenue.
Surprisingly, 64 percent of internet users preferred Google chrome as their go-to browser over any other browser which is a huge margin.
The new standards apply to the videos that have a duration of fewer than 8 minutes. The new guidelines will include ads that often pester internet users including the ones that take up a lot of screen space (more than 20 percent).
The guidelines Also include ads that cannot be skipped by the user before 5 seconds and the ones that start playing midway between the video ruining the viewing experience.
From 5th August Google chrome will stop all these ads from showing on the sites that still continue to host them.
Google Chrome which is only one fo the founding member of the CBA stated that YouTube will be “reviewed for compliance” along with its other advertising offerings.
You’ll be surprised to know that this isn’t Google’s first time to block annoying ads. Two years back chrome removed ads from its sites that did not follow industry standards to cater to the preference of users.
From then on, the use of third party and blocking plugins have significantly reduced in countries like Europe and North America.
As we know, Google is a company that is built on ad money and thus it has competed against developers who create and blocking extension from chrome in the past.
Last may, chrome also blocked a newly developed ad blocking extension which made the users really mad.
Google also has to develop a standardized blocking system for its own browser and comply with its own rules.
Are you excited about this new Chrome update?