Google said Chrome will block ads that drain a lot of battery from a device to give its users good web experience. Google said this change would occur from August when Chrome blocks ads that are misprogrammed or unoptimized through the usage of the network.
A MacRumors study claimed that Chrome aims to limit the tools an ad can access until the user communicates with the ad. And when the limit is reached, the ad frame redirects you to the error page that the ad has too many resources.
“We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money,” Google said.
In addition, the study claimed that Chrome would have 4 MB network data threshold or 15 seconds of CPU use for 30 seconds or 60 seconds of the overall CPU use before an ad is blocked.
Marshall Vale, a Chrome manager, stated in the blog: ‘While just 0.3 percent of ads today exceed the threshold, they represent 27 percent of ad network data and 28% of CPU ad use.’ Through sending them an ad, Chrome informs the offenders.
“To save our users’ batteries and data plans, and provide them with a good experience on the web, Chrome will limit the resources a display ad can use before the user interacts with the ad. When an ad reaches its limit, the ad’s frame will navigate to an error page, informing the user that the ad has used too many resources.”
In other reports, Chrome has set up a tool to support users to organize club tabs. This method is useful for users who open many tabs on their computers. MacRumors claimed that the latest set of tabs would appear on a right-click list.